The No. 1 secret that will enable you to persist when others give up

I recently had a conversation with a friend, a fellow coach.  She had been trying really hard for quite some time to make a go of her coaching practice but, as she told me, “No matter how hard I try, I’m unable to make a go of it.”  So she decided to stop.  It had got to the point where it was affecting her health.

Then she asked me what kept me going.

I too was struggling so I tried to put into words why I couldn’t give up but had trouble finding the right words.

But the question kept nagging at me.  It made me wonder, what makes some people keep going no matter what and others give up?

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